Photo finish

摘要

Innovative techniques and designs for printing on confectionery products as well as on confectionery packaging are increasingly opening design opportunities for the industry worldwide. Confectionery manufacturers have to balance these benefits against the difficulties of complying with food health regulations. Sweden-based AR Packaging's Andreas Morciano, the company's sales and marketing vice president for branded confectionery and premium products, says: "We see the trend that premium products [such as confectionery] are needing high value finishing. Our customers would like to have premium product on the shelf to differentiate themselves in the market; better finishing to be better placed in the market."