Q: This year is a particularly special anniversary for ISM - what has been the secret of its success?A: That is right, ISM is celebrating its 50th anniversary this year. The remarkable success story of the ISM began in Cologne in 1971 as a "spin-off" of Anuga. One important reason for its success is that ISM covers all trade fair segments sweets and snacks industry. And together with ProSweets Cologne that was established in 2006, both fairs cover the entire supply chain. Furthermore, ISM is the fair that gives a complete overview of all the developments of the industry, the market and competitors' activities.
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