Mondelez International has confirmed a key portion control policy to develop all its Cadbury chocolate and wider biscuit products for children to be created with under 100 calories. The move would see brands such as Cadbury bars, Fudge, Curly Wurly and Chomp as well as Barny sponge bears form part of the initiative by the end of 2020, while Cadbury Mini Fingers and Cadbury Animals will be under 100 calories from as early as next month. The company is aiming to implement the change to Oreo Mini snack packs and Freddo Face Cakes during 2021. The announcement highlights the company's commitment to playing its part in tackling childhood obesity. A focus on portion control is recognised as an effective ways of helping people balance their calorie intake.
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