Amajor initiative has been launched by Barry Callebaut to develop a sensory tasting ritual aimed at consumers and chocolate professionals. As the company explained, it has formed a partnership with global flavour group Givaudan for its latest project inspired by the wine, coffee and craft beer sectors. Its ambitious work has led to a new book, "Hidden Persuaders in Cocoa and chocolate, a Flavor Lexicon for Cocoa and Sensory Professionals," unveiled at ISM.
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