In Hollywood, pushing the envelope beyond what's been done before can bring high praise from critics and industry peers. According to EFilm, a leading digital intermediate film company and subsidiary owned by Pana- vision and Deluxe Laboratories, it can also bring you almost more business than you can handle. That's the double-edged sword of success EFilm has had to deal with since it created the first 100 percent digitally mastered feature-length film in 2001—Paramount Pictures' When We Were Soldiers, directed by Mel Gibson. The film, mastered in standard definition, or 2K-resolution format, soon brought other filmmakers to EFilm's door for the same digital intermediate treatment. According to Bob Eicholz, vice president of corporate development, EFilm now routinely handles between 10 and 20 film projects at any given time.
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