COMMER CIAL APPEAL

摘要

Super Howl 2010 was a year to remember. With the Indianapolis Colis heavily favored, the New Orleans Saints still came marching in, thrilling die-hard tans in ihc Big Easy, as well as those across the nation rooting for the underdog to claim its lusi ever world championship. But Super Bowl commercials this year werem nearly as thrilling, Although the cost oi a Super Bowl spot lias skyrocketed, the number of eye-catching VFX commercials on display this year was paltry. Has the money gone to buying the time instead ol creating the spots? fhis year's Super Bowl commercials took in an average ol $3 million per 30-second spot, with total ad revenue ot $213 million. Accord ing to Mediaweeek journalist Anthonv Crupi, thai is a 329 percent increase from CBSs price ol $700,400 lot the 1990 game, Turning back the clock to 1967, a commercial tun tling during the Super Bowl went lor just $42,500.