Intelligence Preparation of the Marketplace is a paradigm that removes the divisions between managers, planners, and analysts

摘要

We can now see the interaction of strategy and intelligence. The business executive or manager plotsthe strategy and implements tactics based on the firm’s mission, goals, and resources. Theintelligence analyst assists the executive by providing the possible moves and countermoves ofthe competitor-with the assistance of the strategist-and his abilities to perform or conductthose moves, as well as the environmental impact of the market, the industry on each. Otherbusiness departments or functions can also participate, as they can now appreciate their role in how afirm maneuvers against its competitors. They can be active participants in the development of bothgiven tactics or strategies. As a course of action is war gamed out (scenario development), they canprovide feedback on whether or not a particular course of action is supportable by their department, orwhether or not a competitor is capable of following a given course of action. Conceptual maps can tellyou what to look for and why. They visualize the theory and doctrine of business as well as add the feature of relative positioning. Any movement by a competitor along a given axis indicates a strategicor a tactical move.