Business Service Mantra: Faster, Deeper, Wider

摘要

Faster, deeper and wider is the new mantra for the cable industry's entry into the lucrative commercial services business as major MSOs and their smaller operator brethren move from small to midsize business markets (SMB) to larger enterprises.rnThe go-go business services strategy being deployed at MSOs such as Bresnan, Cox, Time Warner and others is now being adopted by a growing list of cable operators, including giant Comcast.rnThe industry's bullish approach to the expanding business services market was clearly defined during the "Economic Elixir: Growing Cable's Business Services Share" session at The Cable Show in April.rn"We must grow faster, and we've learned from Cox and Bresnan. We now know enough about this business to make certain assumptions with ROI and go faster," said Jason Welz, regional vice president for Comcast's business beltway region.