You have your customer at your beck and call... they're waiting for you... it can either be a time to increase their frustration level by forcing them to listen to John Tesh's latest new age opus or a chance to make inroads in your relationship, share more about your company and your message, and continue to brand yourself as the right company for them. What do you do? Well it all depends on what your customers hear after the voice prompt informs them they are going to spend the next precious moments of their lives on hold.
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