Power of Scandal: Semiotic and Pragmatic in Mass Media

摘要

Johannes Ehrat argues that scandal exists only as a result of public opinion. And so this volume is first of all a study of public opinion. Second, the book uses religious scandals to illustrate the workings of both public opinion and scandal. Third, Ehrat attempts to develop a theoretical model of scandal based on semiotics, building from the reality of public opinion and scandal. He then applies the model to the cases.