Contextualizing Boycotts and Buycotts: The Impure Politics of Consumer-Based Advocacy in an Age of Global Ecological Crises

摘要

Despite their popularity and significance, there is a paucity of communication scholarship on boycotts and buycotts. This absence may be due to an erroneous assumption that such tactics are merely economic, as well as to a hesitancy to critique consumption. This essay focuses on three contemporary US-based exemplars that address global ecological crises: the Rainforest Action Network boycott of Mitsubishi; the Farm Labor Organizing Committee boycott of Mt. Olive Pickle Company; and the Carrotmob buycott of a liquor store. The circuit of culture framework and a radically contextual approach provide a more nuanced analysis of consumer-based advocacy campaigns.View full textDownload full textKeywordsBoycott, Buycott, Consumption, Environmental Advocacy, Circuit of CultureRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/14791420.2011.566276