Pontiac's Hard Sell for Hardtops

摘要

Pontiac was one of the most advertised automobiles of 1950, with both black-and-white and color ads filling the pages of all the weekly and monthly publications. "Dollar for dollar you can't beat a Pontiac/' insisted dozens of different advertisements in magazines like The Saturday Evening Post, Life, and Look, including some for the brand's inaugural pillarless hardtops. The ad that announced the new hard-top Catalina appeared in the Post in February 1950. The two-page spread called it "the most beautiful Silver Streak of all," and said "the distinguished new Catalina is available in two brilliant versions, the Super De Luxe and the De Luxe, with the dashing grace of a convertible, plus the luxury, safety and comfort of a new all-steel body by Fisher." The ad went on to say, "Here is a car of such breathtaking beauty that you really must see itfor yourself-there is no other way to appreciate how far it exceeds anything you have ever known before."