William S. Knudsen and the Rise of Chevrolet, 1922-33

摘要

In the late nineteenth and early twentieth centuries, against the backdrop of wealth-building achievements by the likes of John D. Rockefeller and Andrew Carnegie, Americans wondered about what it took to become a success. Dramatized in such novels as Pluck and Luck, From Farm Boy to Senator, and Strive and Succeed, author Horatio Alger Jr. presented heroes with a willingness to start at the bottom and work their way up. All 57 of his novels offered readers a formula for success that embodied individualism, self-reliance, hard work, thriftiness, and honesty as the personal attributes essential to success.