1978-80 Ford Fiesta: Dearborn's Celebration of Front-Wheel Drive

摘要

Ford has announced a new small car, the Fiesta, will go on sale in North America during 2010. Many readers will remember that this will not be the first Fiesta to be sold in the USA, and some may know that Ford has continued to sell Fiestas for nearly 35 years outside America. It is now truly a car and a nameplate synonymous with the Ford Motor Company.rnNo one likely would have predicted that at the car's birth. As journalist Ed-ouard Seidler detailed in his 1976 book, Let's Call it Fiesta, the original required Ford to rethink everything it thought it knew about small cars, and to reexam-ine the assumptions behind the company's belief that it wasn't able to make a - small car profitably According to Seidler, by time the first car was sold, the Fiesta program-codenamed "Project Bobcat"-had cost the company more than $1 billion.