In an industry literally made up of component parts, it seems prudent that companies, in striving to bring innovative products to market, would tap into the resources of other companies that complement their own areas of expertise ... or more simply put, jump into joint ventures. That said, unfortunately we learn of many failures in such lofty projects. We don't report on these miseries, merely lend an ear to both sides who often mumble "Never again." Egos, self interest, legalese and control issues often weigh too heavily for lofty goals to survive. When such joint ventures blow up, investment of time and money leaves wounds that are hard to heal and a residue of advice that cautions the next guy against reaching out for a joint venture.
展开▼
