Demystify the Promotion Process: HIA provides the how-to in a new publication

摘要

Think you cant afford the time, budget or staff to promote your business? Think again. While some retail promotions are labor intensive and costly, others literally can be planned in a day and had for a song. Effective event and promotion planning should be part of every retail business, yet many retailers feel they lack the skill, time, budget or staff to successfully conduct a promotion. HIA dispels this myth and demystifies the promotion process with the publication of "Making the Connection to Retail Promotion, Grow Your Business Through Effective Event and Promotion Planning."