They say the way to a man's heart is through his stomach. But hey, ladies love to nosh just as much as men, and the women are your everyday shoppers. So don't ignore the category. Think about what makes a good impulse item—you don't need it; it catches your eye; price doesn't discourage the whim. Food is a natural impulse item. We all love a good snack, and even the most difficult person to shop for on a holiday gift list can be appeased with something delicious. Craft stores, therefore, can grab profits from little yummies that women can't resist buying.
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