Martha Stewart Crafts™ Brings Good Things

摘要

Just about the time we think our industry is sleepy, we get a wake-up call. Such a call came on Thursday, January 6, when we learned that Martha Stewart Living Omnimedia Inc. (NYSE:MSO) announced that it has entered into a relationship with EK Success LTD and GTCR Golder Rauner LLC to manufacture, market and sell Martha Stewart Crafts™ products. GTCR Golden Rauner entered into a definitive agreement to acquire EK in December. When you consider the potential impact on the craft industry of the MSLO relationship with EK, a company well ingrained in scrapbooking, the news is more like a siren than a timid wake-up call.