Take a look at any professional body and you'll notice knowledgeable, successful and well-known names among the membership. These are often the people who are most engaged and proactive with the organisation, consciously investing time in developing their knowledge, skills and network to ensure they maintain their professional status. Those who make good use of the services offered by a professional body - such as free CPD opportunities - know that investing in development doesn't have to be a complicated, time-consuming task. But what's the value of embracing professionalism?
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