Cracking social media marketing in construction

摘要

As social media audiences age, companies are increasingly realising that social media marketing channels, previously associated with millennials, can be a valuable source for lead generation. We've taken the top 20 UK construction industry players (according to Construction Index) and looked at their social media efforts. Although many of the typical business-to-business (B2B) mistakes are there, we have to say we like what we see. Some of these companies are doing great. If you're wondering how you can ramp up your construction industry marketing activity by including social media, read on.