Media strategies for marketing places in crisis: Improving the image of cities, countries and tourist destinations

摘要

Though cities, states, regions and countries have always avidly competed for territory, power, commerce, investment, and business, as have residents, visitors, and events, only in the last few decades has a formal body of knowledge about how places battle in the marketplace begun to develop. Places have rapidly learned that business, marketing, and branding strategies long used primarily for commercial business can be equally useful for them. Scholars have also taken note.