To Avoid Commoditization, is PWB Brand-Awareness the Answer?

摘要

Due to unforeseen circumstances, I missed IPC's Capitol Hill Day in Washington. Remaining in California, I instead attended the last day of the Electronic Entertainment Expo (E-3) in Los Angeles. Electronic entertainment is about as far away from PWB fabrication as one can get—without actually leaving it-yet it still exerts a significant influence and has become a major technology driver for our industry. It is widely recognized that E-3 in its varying forms has become a major technology driver for the personal computer industry. This year, it was evident that yet a second major end-user market is now feeling the effects of electronic entertainments design need: gaming using telecommunications devices.