These are dark days for B2Cs—the label itself is almost a mark of doom. Many B2C companies have repositioned themselves— some becoming B2Bs, others transitioning to ASP models and still others associating themselves with infrastructure plays and enabling technologies. Some companies have moved through four or five models, all without finding an enduring value proposition, paying customers or growing profits. These are the lucky ones. Many more B2Cs did not have the cash or the talent to reinvent themselves, and now are locked on a dead-end course.
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