Brand-Name CEOs: Plaudits and Pitfalls

摘要

IN 2002, when Chief Executive wrote about "The CEO as Brand," brand-name CEOs weren't new—but they were the rage, with Perdue Farms' CEO Jim Perdue selling chickens on TV, joined by Remington's Victor Kiam demonstrating razors and Chrysler's Lee lacocca claiming "the buck stops here." Names like Steve Jobs, Richard Branson and Jack Welch were already well known.