HOW TO DO 'GOOD'

摘要

Last year, John Schnatter and Rose Marcario both followed the C-Suite Zeitgeist and spoke out on hot-button issues from their CEO perches. Schnatter, then CEO of Louisville-based Papa John's, told investors in December that the National Football League was mishandling player protests of the national anthem. He blamed the league's weakness for denting sales as its "official pizza sponsor."