From people to people for generations

摘要

Weber: Over time, we have found that our strengths become much clearer when we present ourselves under one umbrella brand, which is why we started with the Alpacem brand in 2018. Our aim was to make it clear to our customers and partners as well as our own staff all the things united under the Alpacem name - in the individual countries and in the various business segments. In developing the Alpacem strategy, we therefore focussed on four key areas: costs, compliance, communication and competence.