'Liking' carbon: can social media play a role in carbon management?

摘要

Contemporary social media platforms, such as Face-book and Twitter, have seen huge growth in recent years with a respective 1 billion and 500 m registered users. Given such large numbers of the global population are using online social networks regularly, tapping into this audience to raise awareness of, and bring about positive behavior change in, societal issues such as energy consumption and healthier lifestyles has promising potential. There are a number of challenges around using social media platforms to support the delivery of successful energy interventions, due to characteristics of both user behavior and current technology.