Cadbury Rebuffs Kraft's Bid to Create Confectionery Giant

摘要

Kraft's recent $16.7-billion bid for Cadbury continues to make headlines following the latter's public dismissal of the proposed acquisition.rnOn Sept. 7, Northfield, Ill-based Kraft Foods, Inc. announced its cash-and-stock offer. Shortly thereafter, Cadbury Chairman Roger Carr sent an open letter to Kraft CEO Irene Rosenfeld opposing the bid, saying that his company "would be absorbed into Kraft's low growth, conglomerate business model, an unappealing prospect which contrasts sharply with our strategy to be a pure play confectionery company." Carr also referenced an Aug.