Kraft Foods to separate snacks,groceries businesses

摘要

On August 4, in the course of releasing its second quarter financials, Northfield, 111.-based Kraft Foods revealed that it will create two separate business units — global snacks with estimated sales of $32 billion and North American groceries with estimated revenues of $16 billion — by the end of 2012. "We have built two strong, but distinct, portfolios," Irene Rosenfeld, Kraft's chairperson and ceo, told analysts and media attending the press conference. "Our strategic actions have put us in a position to create two great companies, each with the leadership, resources and strong market positions to realize their full potential."