PRESSED to IMPRESS

摘要

Once upon a time, not so long ago, not much was expected from the humble product label beyond the standard, utilitarian task of conveying the product's name, brand, size and, maybe, the point of origin. These days, however, a product label can assume far more encompassing roles—such as a security or tamper-evidence feature, a product information insert, a marketing or promotional vehicle, a branding tool, and many other such tasks that would have been unheard of only a decade or so ago.