Vancouver Olympics to be the global launching pad for Coke's eco-friendlier plastic bottles

摘要

While the upcoming Vancouver 2010 Olympic Winter Games will undoubtedly provide a multitude of memorable highlights of athletic excellence and drama, thanks to the Toronto-based Coca-Cola Canada Ltd. the global winter sports showcase will also be a launching stage for the soft-drink giants long-awaited PlantBottle packaging- a breakthrough PET (polyethylene terephthalate) plastic container with up to 30 per cent of its material derived from plant-based waste.rnSlated to be the primary beverage productrnpackage used throughout the Olympics, the fully-recyclable redesigned plastic package represents a significant step in the journey to becoming the future of recyclable botdes,says Coca-Cola Canada president Nikos Koumettis, adding that the Olympic marketing blitz will coincide with the launch of PlantBottle packaging in the U.S. markets, to be followed later in 2010 with launches in Japan, Mexico and China.