LOWER-DENSITY SHRINKSLEEVE LIGHTENS THE CARBON FOOTPRINT

摘要

For all their marketing and visual impact benefits, the emergence of shrinksleeves as an effective packaging design enhancement creates a potential dilemma for bottle manufacturers-mainly in terms of complicating the PET (polyethylene terepthalate) recycling process. However, the new Cryovac LT-1 shrinksleeve label-launched last month by the Duncan, S.C.-based Cryovac division of Sealed Air Corporation-promises to ease that complexity with a low-density, high-quality alternative that maximizes both shelf presentation and smooth, sustainable recycling later in the product life-cycle. Among the first shrink labels in the industry to fall below the one-gram/cc PET recycling density standard, and yielding a 30-percent source reduction compared to other monolayer shrinks-leeves, the Cryovac LT-1 labels are composed of pliable, high-gloss material that prevents crack-ing, reduces scratch damage and can adhere to any bottle style, according to the company.