POP ART MEETS MODERN COMMERCE VIA INSPIRED BOTTLE LABEL MAKEOVER

摘要

Making timeless art by painting everyday consumer packaging came naturally to the late, great popular culture icon Andy Warhol, who in 1983 created over 40 different works featuring the iconic Pettier brand of water bottles in a vibrant color palette. And with the famed, naturally-carbonated Perrier brand celebrating its 150th anniversary this year-being first bottled in the south of France back in 1863-that artistic inspiration has just come full circle, with this month's launch of limited-edition Pertiet Sparkling Water bottles paying a fitting tribute to the legendary pop artist.