HOW PACKAGING REALLY MATTERS TO THE MILLENNIAL GENERATION

摘要

One can't help but be amazed at all the intense marketing efforts, time and money being spent by major brands today in a holy quest to win over the highly sought-after millennial generation, whose views on packaging may be vastly different from when I was in their age bracket. In fact, I sometimes wondered whether they even thought about packaging at all when buying their products. To find out, I turned to our family's resident millennial, Sawyer Lewis, whose passion for reading and a natural knack for writing is more advanced than any other 13-year-old I have encountered in my lifetime. I think you'll agree that her unique take on millennial-targeted packaging below-spread over the next three mini-critiques-are well worth a read, a little family bias and cheerleading notwithstanding.