With e-commerce widely hailed as the next big frontier of packaging innovation, global consumer packaged goods powerhouse Procter & Gamble is wasting little time establishing itself at the forefront of new packaging development for omnichannel shopping—using one of its best-known brand to set the pace.Launched last month, the new Tide Eco-Box has reimagined the iconic liquid detergent brand with a new ultra-concentrated formula packaged in a sealed, ship-safe cardboard box containing a sealed bag of the ultra-compacted Tide liquid detergent. The pack also contains a dosing cup and a specially-designed 'no drip' twist tap that pops out after consumer peels off a perforated cardboard flap on the front panel of the Eco-Box package.
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