Exporting the Public Value Test: The Regulation of Public Broadcasters' New Media Services Across Europe

摘要

As in Canada, public service broadcasting (PSB) organizations across Europe are currently in the process of transforming themselves into multi-platform media hybrids. This has an effect on a variety of commercial media businesses and stakeholders who have filed court cases and complaints with the European Commission's Directorate General (DG) for Competition, as well as in domestic courts, challenging traditional modes of governance and regulation. As a consequence of the changed market environment and in response to demands for a clearly defined PSB remit, in 2009 the European Commission adopted a revised Broadcasting Communication that urged European Union (EU) member states to implement public value tests for domestic public service providers' (internet and new media) offers.