Out-of-home TV viewing happening at work, PPM study reveals

摘要

The second most common place for out-of-home TV viewing is during daytime hours at work, according to data obtained from a portable people meter (PPM) trial in Houston TX. "We now have evidence that out-of-home television viewing is during the day - Monday to Friday, right smack in the middle of the day, not on weekends or in the evenings," said Arbitron senior VP Bob Patchen during a session at the Canadian Association of Broadcasters (CAB) conference in Winnipeg on November 6.