An executive with Siemens Communications in Germany predicts the broadcast communications and IT worlds will become one as their services and audiences converge. Stefan Jenzowsky labeled the upcoming new era the TIME industry - in which the telecom, IT and Internet, and media and entertainment industries are intermingled and content is key. "The way we act will be different due to the convergence effect," he said during his keynote address at the Worldwide Audience Measurement conference in Montreal earlier this summer.
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机译：德国西门子通信公司的一位高管预测，随着广播服务和受众的融合，广播通信和IT世界将成为一体。 Stefan Jenzowsky将即将到来的新时代标记为TIME行业-电信，IT和Internet以及媒体和娱乐行业相互交织，内容是关键。他在今年夏天早些时候在蒙特利尔举行的全球受众测量会议上的主题演讲中说：“由于融合效应，我们的行为方式将有所不同。”
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