Stursberg pledges to double amount of homegrown TV drama broadcast in prime time on CBC English Television

摘要

The executive VP of CBC English Television Richard Stursberg pledged in a February 17 speech to the Broadcast Executives Society in Toronto that the public broadcaster would place a renewed emphasis on English-lan-guage homegrown TV drama. In the speech, he also criticized the CRTC's attempt to rejuvenate TV drama through its ads-based incentives. Below is an excerpt from his speech. ...That touches on the key part of the problem: prime time. Even though the industry often thinks of prime time as 7 -11 every day; real prime time is 8-11 Sunday to Thursday. During real prime time, viewing on the big conventional over-the-air broadcasters increases by more man 25% over me 'off-peak'prime time. Unfortunately, real prime time is largely not available for Canadian drama...For drama to succeed, you have to put it on the air when Canadians are watching TV.