It's A Wrap: Cable Bundles Up

摘要

The benefits of the bundle are well-known and have been for some time: Bundled subs are less likely to churn and can bring in triple-digit monthly revenues. What isn't well-known is just how successful operators have been in convincing customers to sign up for two- and three- product packages. According to our analysis, some MSOs have been significantly more successful than others. Cox takes high honors. As of Q2'05, the no.-three MSO counted more than three mil. customers taking two or more products.