EUROPEAN BROADCASTING: Satellite Players Ready for a New Era

摘要

The european broadcasting marketplace is entering a new and particularly vibrant phase. All the talk is centered around technologies such as Hdtv (high-definition tv) and new Consumer electronics devices such as Pvrs (personal video recorders). In These areas, things are already happening in europe. Satellite pay-tv operators such as bskyb in the u.k. and Canal satellite and tps in france are Already deploying successful pvr strategies. In terms of hd, the emergence of euro1080, the first european hd channel, is perhaps an indication of things to come in that area. With a number of cable pay-tv operators still recovering from balance sheet issues, satellite players have the opportunity to take an early lead.