SERIOUS FUN FROM IBM

摘要

Last summer, IBM Chairman Louis V. Gerstner Jr. stood before Wall Streeters and outlined his strategic plans for the world's largest computer company. On the short list: luring consumers, a segment IBM hasn't been able to crack after a dozen years of trying. Gerstner, though, gave few specifics. "Stay tuned on this one," he told analysts. "This is all futures." The wait is over. On June 10, IBM will begin a full-scale siege of the consumer market, with new PCs, software, and electronic gadgets.