CAN GEORGE FISHER FIX KODAK?

摘要

Earlier this year, Kodak Chairman George M.C. Fisher looked unstoppable. The man who gained near mythic stature as CEO of Motorola Inc. wrote in the annual report that 1996 marked a "watershed" in his efforts to turn around one of America's most troubled brand names. "The picture at Kodak is clearly changing," 'an ebullient Fisher told shareholders.