...
首页> 外文期刊>Business Week >IS P&G'S MAKEOVER ONLY SKIN-DEEP?
【24h】

IS P&G'S MAKEOVER ONLY SKIN-DEEP?

机译:宝洁的妆容是否只有皮肤深深的?

获取原文
获取原文并翻译 | 示例
           

摘要

In 1986, when the leaders of the former Soviet Union declared a new policy of glasnost—meaning "openness"—their goal was to repeal six decades of paranoid secrecy. In January, when Durk I. Jager became chief executive of Procter & Gamble Co., he announced that the consumer-products giant would also adopt an open attitude that would help the company respond better to the changing demands of its markets. Jager, however, was attempting to remake a corporate culture of secrecy and strict discipline that had been calcifying for 162 years.
机译:1986年,当前苏联领导人宣布一项新的格拉斯诺斯特政策(意为“开放”)时,其目标是废除长达60年的偏执秘密。今年1月,杜克·雅格(Durk I. Jager)成为宝洁公司(Procter&Gamble Co.)首席执行官时,他宣布,这家消费产品巨头还将采取开放的态度,这将有助于该公司更好地应对不断变化的市场需求。然而,杰格(Jager)试图重塑已经压制162年的保密和严格纪律的企业文化。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱:kefu@zhangqiaokeyan.com

京公网安备:11010802029741号 ICP备案号:京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有
  • 客服微信

  • 服务号