How Ariba Got Airborne

摘要

Rarely does a company's fate turn so decisively in a single day. It was last Nov. 15, and Keith Krach, the former auto executive who pilots Internet startup Ariba Inc., had just made the riskiest move of his professional life. He paid $400 million in stock to acquire TradingDynamics Inc., a company with coveted technology for online business auctions and a paltry $4 million in sales.