In the weeks since the first official recall of millions of defective Firestone tires on Explorers, Ford Motor Co. has rushed to assure consumers that it is doing everything possible to fix the problem quickly. The auto maker analyzed reams of data to identify the suspect tires when Firestone's own engineers couldn't. Then, it pushed Firestone to speed up the recall by allowing competitors' tires to be used as replacements. Ford even shut down three of its truck assembly plants, sacrificing $100 million in profits in order to free up new tires.
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