How to Build Your Own Trading Desk

摘要

Those slick TV ads for e-brokers portray online investors as hip, cutting-edge, the last word in trading. But the brokers and software vendors who cater to day traders feel only pity for the big online firms' customers. Are they using the hottest technology? No way. "We call it 'e-mail trading'—you e-mail in an order, it sits on the broker's trading desk, and for five minutes you don't know whether you've bought the stock or not," says Warren Hansen, senior account executive at Dallas broker DirectAccessTrader.com. "With us, you see the quote, hit the quote— bam!—see your trade, in seconds. You're not just watching the market. You're in the market."