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THE THRILL OF 'CLAWING FOR MARKET SHARE' IS BACK

机译:争取市场份额的念头又回来了

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Craig R. Barrett, CEO of Intel Corp. since May, 1998, is as cool as his predecessor Andrew S. Grove was hot. But dont let Barrett's placid mien fool you: He's as tough as they come, with a biting wit. Trained as a metallurgist, Barrett quit his job as a Stanford University engineering professor to join Intel in 1974. He rose to the top on his operations talent—Barrett is credited with turning Intel into a nonpareil manufacturer—but in the past two years, he has been moving into the role of visionary-in-chief. Barrett spoke with BUSINESS WEEK correspondent Andy Reinhardt in the CEO's unadorned conference room.
机译:自1998年5月以来担任英特尔公司首席执行官的克雷格·巴雷特(Craig R. Barrett)与他的前任安德鲁·格罗夫(Andrew S. Grove)一样炙手可热。但是,别让巴雷特的平静风度蒙骗了您:他像他们一样坚强,带着一点点机智。受过冶金学训练的Barrett于1974年辞去斯坦福大学工程学教授的职务,加盟英特尔。他在运营人才方面名列前茅,因为Barrett可以将Intel变成无与伦比的制造商而倍受赞誉,但在过去两年中,他一直扮演有远见的主角。巴雷特在首席执行官简朴的会议室里与《商业周刊》记者安迪·莱因哈特(Andy Reinhardt)进行了交谈。

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