CAN BERTELSMANN TAKE WING?

摘要

Bertelsmann ceo Thomas Middel-hoff spends so much time yakking about the Internet that you might mistake him for Al Gore. But then, it takes a lot of talking to convince people you can turn a former publisher of religious pamphlets into the biggest e-commerce media company in the world. Middelhoffs ambition: to leverage Bertelsmann's vast store of books, magazines, music, and TV programming into big Net dollars through ventures such as bol.com, an online bookstore. The plan is working, insists the 46-year-old ceo. Already, Bertelsmann claims more online turnover than Yahoo! Inc.