REPAIRING THE COKE MACHINE

摘要

First, the good news for Douglas N. Daft: After one year as chief executive of Coca-Cola Co., there's no doubt that he's vanquished the old regime at his Atlanta headquarters. On Mar. 4, Daft announced his boldest management shakeup, including the departure of his second-in-command, President and Chief Operating Officer Jack L. Stahl and the hiring of a highly regarded senior executive from the media industry. A 20-year veteran, Stahl apparently couldn't get with Daft's new program. "Daft had been waiting for Jack to seize responsibility, and he didn't do it," says one Coke insider. (Stahl was not available for comment.) Around the same time, Coke's board offered Daft a generous incentive package that could be worth as much as $87.2 million over five years.